January 6, 2017
You have your own website created with a breathtaking design, fantastic content written, but still, you are not seeing the results. This could be due to a lack of on-page seo. Without exceptional on-page SEO, you could be missing out higher ranking opportunities. Take these top on page SEO tips to heart, and you will be rocking the Google result pages in no time flat.
*Note: Yes, this is going to involve working with some basic HTML code, but odds are if you are reading this, you know how to work with this code or know someone who does. A fantastic way of making this process more fluid is to utlize the WordPress platform. There you will be able to simply select your content and designate what element wraps around it.
This would be the link that you see in your browser’s url address bar. Usually a ‘YourWebsiteName’, followed by ‘/YourContentPage.html’. Whatever your focused keyword is for that page, this is a major location that you wan to have that keyword placed.
*Note:You do not want to have all of your choice keywords typed out in the address bar one next to the other. Instead, you need to have them spaced out with a dash ‘-‘ in-between each word. For example, “your-content-page.html”.
The meta description tag looks like this in the html code, “<meta name=’description’ content=’Your targeted keywords here.’>”. This tag literally does what it describes, it provides a description for the page, a general summary of sorts. It also plays a vital role when a search engine user is looking at their query results.
When someone types in a query into a search engine, the engine will provide a list of page results that best match queried search word or phrase. If you do a Google search, you will notice the light-gray text under each of these page result titles, and the word or phrase in bold. If you are the end-user here, and you see a page title and gray description that includes your exact search query terms as compared to a result that has the terms in a different order or even omitted terms, then which one do you think you would be more inclined to click on? The exact match of course!
The title tag for a page looks like this, “Your Choice Keyword Phrase Here”. The title tags is what defines the topic for the page. If you want your page to talk about ‘How to fly a kite’, then that exact phrase should be in the title tag. In addition, this tag is the blue page link that you see in the search results.
The h1 tag looks like this, “<h1>Your Main Keywords Here</h1>”. Just like the title tag, the h1 tag should have the same keywords. You will find this element, the vast majority of the time, at the top of the page. It’s purpose is to serve as a message to the user on what the page is about, i.e., your page’s focused keywords or phrase.
An image alt tag resides within an image element and looks something like this, “<img src=’image.jpg’ alt=’Image Description Here.'”/>. While the image alt tag doesn’t necessarily have to have your focused keywords, the text should be closely-related, supportive, to the keywords. One practice I like to perform with my posts, is creating a main content image that is usually found at the very top of my post’s page. Here, I will use the exact keyword terms that I am focused on in the alt text.
The image name is found in the src attribute of the image element, “<img src=”image-name-here.jpg”/>. Yes, believe it or not, this is an on-page SEO factor. It needs to be relevant to the overall theme of your page and descriptive of what the image is.
The anchor link text is the text that you surround when you are linking to another page. For example, “<a href=’another-page.html’> Go to Another page”. The big area of focus here, is of course the text that goes inside this link, but also the content of the page you are linking to. What the link text says and what the following page’s overall focused keyword, should be related to one another. Basically, you do not want a anchor link tag going to a page about pouring the ideal cup of tea, when the overall keyword focus for the current page is, “Top On Page SEO Tips for Beginners”.
This is your main content, and you can find it in an element that looks like this, “<p></p>”. The key here is to make sure that your selected keywords are within the first paragraph of your page.
*Note: In addition, make sure that the selected phrase or words are sprinkled here and there throughout the page.
The amount of time that a user spends reading the content on your page plays a huge factor on your page’s ability to rank highly. You have to think of it from the Search Engine’s perspective. If someone stumbles onto your page and they do not spend a decent amount of time on it to read your content, then the engines can view that as a less relevant page to query terms the user used to find it. The longer time of engagement on a page reflects a successful user-search, higher page relevancy, and thus higher rankings.
Have you ever tried to pull up a website while looking for an answer to something and then jumped to a different site because the page was too long to load? Guess what, this is taken into consideration when it comes to your pages ability to rank well. If a user doesn’t want to spend the time it takes for your page to load, then you have a real problem.
Your web page should appear user-friendly across all devices including mobile devices, tablets, and desktops. What does user-friendly mean? Well:
Readability All of the text and images should be clear and easy for the user to read, understand, interpret, view, and etc. They should never have to zoom into to view an image better or read a word.
Usability This refers to how the user engages with your website including site navigation, buttons, forms, etc. Each element should be easily accessed and leave no room for unintentional button clicks. An example of this could be a navigation menu on a smart phone. Instead of having a horizontal row of menu links, which could lead the user to mistakenly touching the wrong link, a mobile menu would have a side screen menu appear with an evenly spaced vertical list of page links.
A fantastic way to check if your website or page is mobile-friendly is to use another on of Google’s tools, the Mobile-Friendly Test.
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