What Your Business Website Needs to Succeed

What Your Business Website Needs to Succeed (cont.)

April 20, 2015


This post will provide you with the information needed to give your business website an extra edge towards gaining more customers and repeat sales.

CONTACT SECTION

The Why: The viewers of your website need a way to get in touch with you to learn more about your services, to solve an issue, or to find your business’ location. It sounds like a no brainer, but you would be amazed at the number of sites that make getting in touch incredibly difficult. A customer should be able to pull up your site, and immediately know how to get in contact with you.

 

The Action: Your contact information can be in many locations. If you are a local business, then you will want to make sure that your phone number and address are in the menu bar of your website. It can also be in the footer, or a page of its own. A great tool to put in the area you choose is Google Maps. You can set it up so that the user can click on the map and find directions to your business with the business address already in the ending address.

 

ABOUT SECTION

 

The Why: Sometimes it can be hard to decide whether to become a customer of a business you viewed online or not after viewing their services, since you still have no idea who they are. Providing an about section or page is a great way to show your customers who you are, that you are a real person, and to instill a sense of trust.

 

The Action: Create an about section or page on your website. Write about your life experiences regarding whatever the subject of your website is, and include some other aspects that others can relate to.

 

GOOGLE LOCAL

 

The Why: Google provides a service that allows local businesses to register their company to the city their business resides in. By doing so, people that surf the web for a particular service will see businesses that provide that service in their area. For example, if you lookup candle makers on a device in Denver, CO, then you will find candle maker businesses in that area.

 

The Action: To sign up for Google My Business go to Google.com/business and follow the easy-to-follow steps to get your business registered for your area. If you do not already have a picture to use for your business page, then you will need to acquire an appropriate picture to represent your business.

 

NEWSLETTER SIGN-UP

 

The Why: If you wish to get more business from your customers, then having a newsletter sign-up area on your website is the best way to do it.

 

The basics of a newsletter:

  • Viewers on your site sign-up and register for the newsletter with their name and email addresses. Usually there is a gift of some sort to help entice them.
  • You capture those email addresses and put them into your emailing list.
  • You provide them with helpful content through email as well as promotions, deals, specials, etc where you can provide value and return a profit.

 

By sending your subscribers helpful content that is relevant to your business, you will in turn establish yourself as a valuable resource and build trust with them. The trick is to not send these emails to frequently, and to not try and sell to them each time. Provide two to three helpful tips, and then a sell.

 

The Action: Select from one of these newsletter marketing services: MailChimp, GetResponse, Aweber, or you can do your own Google search to find one you like. They will provide you with the platform you need to manage your email list and release content/marketing materials to your subscribers. You will need to gather some content to send to your subscribers, which you can create yourself or hire a content writer from one of these content writing outsource sites: WriterAccess, Scripted, or Elance.

 

RESPONSIVE WEB DESIGN

 

The Why: Nothing can be more bothersome for a mobile user than to browse through a site that is not designed for mobile viewing. This is something we have all experience: having to zoom in to see what you are reading, accidentally clicking on the wrong link, or just flat out moving on to the next website out of aggravation. You do not want to be in this position. Google feels the same way about these non-mobile sites, and because of that, has enacted that if a website is not mobile optimized, then your rank in the search engines will be booted down the line. This means less traffic and less customers.

 

The Action: When working with your web designer or looking for a template WordPress theme, the key word you want mentioned are “responsive” and “mobile optimized”. To test and ensure that your site is up to Google’s mobile standards you can test your site out with their mobile tool Mobile-Friendly Test.